I turn complex problems into intuitive experiences — wrapped in design that actually has a point of view.
case studies
Heads up! These case studies are a bit lengthy. I share a lot about my process and design thinking. There's a good amount of visuals, and hopefully some good insight about my craft and how I work as a designer.
Hello.
I’m a Senior Product Designer with 10 years of experience helping early-stage and scaling startups turn complex operational problems into usable, revenue-driving products.
How I can help
I’ve worked as a founding or sole designer across Real Estate, Childcare, EdTech, and AgriTech, designing platforms that span logistics, scheduling, payroll, payments, and compliance-heavy workflows.
Highlights:
- Designed and scaled two products from 0→1 through acquisition ($3M and $10M)
- Led end-to-end product design across web and mobile
- Interviewed hundreds of users across highly regulated, operationally complex industries
- I use AI-assisted prototyping and validation to reduce risk and accelerate decision-making
I’m especially effective in environments where:
- Requirements are messy
- Rules are complex
- Engineering resources are limited
- Speed and clarity matter
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