MY NAME IS JOEL,
I turn operationally complex platforms into something people want to use.
Ten years designing B2B platforms where the workflows are messy, the user types are many, and the margin for confusion is zero. I've shipped products used by farmers, daycare owners, truck drivers, and finance teams — and they all had to work on day one.
TECH STACK:
Work Experience
Learn More9+ years helping companies across multiple stages.
"While Joel can output screens, mocks, and flows with the best of them — Joel's true value lies in his endless hunger to understand customers, problems, and why. This affinity for deeply researching (and understanding) users then translates into all his design work. Which in turn yields world class UX and UI.
Joel would be an invaluable asset to any team."
Miles Rand
Head of Product @ Fleetio
My Top 3 Daily AI Tools
Figma + Make (Ideation)
0%
Claude + Claude Code (Design)
0%
Cursor (Hand-off + Testing)
0%
LIQUID DESIGN SYSTEM
0
Design tokens
0
Components
0
React teams
CASE STUDY
User satisfactory score
0%
Sales engineer time saved
0%
Power user productivity increase
0%
Turning Operational Chaos into Clear Workflows
MILK MOOVEMENT
B2B
AGRITECH
CASE STUDY
Designing Procare's First EdTech Product Line
PROCARE
B2B
EDTECH
CASE STUDY
From Paper to Playground: Daily Activity Logging for Teachers
PROCARE
B2B2C
CHILDCARETECH
AI FEATURE
Moove - Schedule Autopilot
Designing the interface that lets dairy cooperatives trust a machine learning engine with their most expensive weekly decision — where to send hundreds of loads of raw milk
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